PPG Pittsburgh Paints – “Wow Color Now” for Home Decor

Entry #419, February 15, 2011

Every year, I love hearing what the “trending colors” are going to be for the year! For this year PPG Pittsburgh Paints has put together some gorgeous palettes for your home. As we continue “Making your home life easier” month, I thought I would show you their “Wow Color Now” line.

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PPG Pittsburgh Paints – ‘Wow Color Now’

Not shy reds, aquas and blues grounded with wood-tone browns celebrate Americans’ pursuit of triumph over adversity

Homeowners will gravitate towards bold, bright, bodacious color in the home, instead of the predominant grays and beiges of past years. The company’s color experts see a renewed focus on individual expression, manifested in such highly personal color choices as lipstick red, aqua, and poetic blue. These are just a few of the 20 paint colors presented in four new “Wow Color Now” palettes from PPG Pittsburgh Paints’ The Voice of Color® program, which sets the stage for a vibrant 2011 and 2012.

Instinct fuses the ancient, the mythological, the raw, and the primitive with a highly technical and minimalist modern-day aesthetic.

INstinct

The soul of this palette is warm and authentic. It fuses the ancient, the mythological, the raw, and the primitive with a highly technical and minimalist modern-day aesthetic. A mix of ethnic exoticism and modern urban sophistication, this style befits the grown-up taste of a true citizen of the world. This palette is the most muted and grounded, organic rather than adorned. It blends light and dark woods, burnished leather with raw utilitarian stitching, and deep browns and natural charcoal stones.

Instinct Color Line

The palette is refined but essentially basic and showcases the colors of materials with rich earthy qualities—leather, minerals, wood, and fur—enabling their natural beauty, grain, and texture to emerge. PPG Pittsburgh Paints colors include Cracked Slate, Silver Bells, Gypsum, Oregon Trail and Chaparra

Glamour

With a focus on the “amour,” Glamour is mysterious, sophisticated, sensual, and intricate. It’s déjà vu from a contemporary perspective; always intentional, never shy. Slightly theatrical, conjuring an atmosphere of a new-age Sleeping Beauty, Glamour’s take on pattern is bold and sharp, with plays on negative space to constantly surprise and delight.

Glamour is mysterious, sophisticated, sensual, and intricate

The palette incorporates glorious neutrals inspired by the most sumptuous materials, and inspires thoughts of time-worn limestone, starkly modern crystal, magnificent black marble, the warmest gold and other color-infused metallics. PPG Pittsburgh Paints colors include Dark as Night, Timber Beam, Angel Food, Almond Cream, and Rum Runner.

Glamour Color Line

NEW Bohemia

Personality exudes from every inch of New Bohemia through a whimsical sense of design, a rebirth of craft, and the appearance of secondhand objects and other quirky and nostalgic elements. It’s a vintage aesthetic for a contemporary age, at once authentic, romantic, imaginative, and poetic— it positions the room as a discovery center or personal scrapbook. The style is gypset, fusing the ease and carefree lifestyle of a gypsy with the sophistication of the jet set.

A whimsical sense of design, a rebirth of craft, and the appearance of secondhand objects and other quirky and nostalgic elements

With fantasy, fairytale, floral prints as an inspiration, color is innocently romantic and untamed. PPG Pittsburgh Paints colors include Red Cedar, Happy Trails, Hat Box Brown, Green Wave, and Aqua Fiesta.

New Bohemia Color Line

UPcycle

The green movement grown up, UPcycle is about living simply with beautiful, useful, and sustainable objects. It is a philosophy steeped in the desire for clarity, function, and craftsmanship; it repudiates wastefulness and embraces the authentic, the meaningful, and the simply fun. Honest yet elegant, UPcycle is optimistic, clever, and proactive.

UPcycle is about living simply with beautiful, useful, and sustainable objects

The palette is simple, honest, and upbeat, as the colors coordinate with wood, basic yarns, wool, cotton, untreated metals, and simply glazed ceramics in tone-on-tone. A color-blocking effect injects the dose of “up” into this color cycle and lights up pale wood tones. PPG Pittsburgh Paints colors include Brown Basket, Allspice, Gold Buff, Chalkware, and Adventure.

UP Cycle Color Line

The “Wow Color Now” color palettes, as well as the nearly 2,000 colors from The Voice of Color, are available in any of PPG Pittsburgh Paints’ paint lines, including environmentally responsible PPG Pure Performance®. PPG Pure Performance is a premium quality paint that has zero VOCs and features minimal odor during application and drying.

To learn more about PPG Pittsburgh Paints and The Voice of Color’s “Wow Color Now” color palettes, and to find the dealer nearest you, please visit the PPG Pittsburgh Paints color website at www.voiceofcolor.com.

For more color ideas on Stagetecture, click here.