• About Us
    • Media
      • Media – Appearances | Conferences
      • Media – Radio | Podcasts
    • Contributors to Stagetecture
  • Decorate | Organize | Celebrate
  • Contact Us
    • Privacy Policy
    • Terms of Use Agreement
  • Advertise
  • Services | Portfolio
    • Facebook
    • Pinterest
    • RSS
    • Twitter

Stagetecture - Living with Style

Simple Meal Planning - Plan to Eat
  • Home
  • Decor By Room
    • Kitchen and Bath
    • Bedroom and Living
    • Kids Organization
    • Office – Home or Work
    • Laundry Room
    • Outdoor Home
    • Home Staging | Home Organization
    • Moving | Realty
  • Food Recipes
    • Brunch
    • Easy Meals
    • Healthy Eating
    • Desserts
    • Drinks
  • Wellness
    • Green Living
    • Family/Kids
    • Pets
    • Travel
  • Inspiration
    • My Decor Lifestyle Ebook
    • Best Of – Round Up
    • D.I.Y.
    • Home Decor
      • Aesthetics – Colors & Textures
      • Architecture
    • Holiday
    • Weddings
    • Linky Parties
You are here: Home / Inspiration / Home Decor / Guest Blogger: Important Tips – How to Brand your Interior Design Business

Home Decor

Guest Blogger: Important Tips – How to Brand your Interior Design Business

Guest Blogger #310, Entry #856, December 22, 2011

When it comes to building up your interior design business, you probably have all of your ducks in a row, from an amazing stylistic sensibility, to knowledge of your industry, to a solid business plan, to the financing needed to get your enterprise off the ground.  But if you haven’t thought about how you’re going to develop your brand identity, you’re missing out on a key element needed to make your professional undertaking a success.  If your image isn’t in tune with what you have to offer, or your name simply isn’t out there for potential clients to find, you are doing yourself a great disservice.  So here are just a few ways that you can go about branding your creative business for optimum exposure and appeal.

interior design card

How will you brand your design business?

Image via: Flickr.Lifestyled Chic

Meaning behind your brand

To begin with, you need to figure out what your brand stands for.  Some companies create a mission statement to outline the objectives of their business as well as the principles that define it.  You don’t necessarily have to do this (although it’s not a bad idea), but you do need to sit down and think about how you want the consumer public to see you.  Do you strive to provide superior customer service and designs that suit the wants and needs of your clients while staying true to your sophisticated vision?  Do you care about the community in which you operate?  Is it your goal to grow a business through ethical and honest practices, reliability, and a confidence in the knowledge and skills you can bring to the table?  Now, how can you show that through branding?

interior design electronic

Consider getting the word out through the internet

Image via: We Say How High

Getting the word out

Once you have an idea of what makes your brand significant and unique, it’s time to let people know that you exist.  Whether or not you are operating out of a real-world storefront, your best bet to get your brand to the public is with online efforts, so your first step should be to set up a website.  A web development company can help you to meet your marketing needs with your website, but you must be involved in the process to ensure that your site highlights both your professional goals and your creative aesthetic.  This is the basis of any branding effort.  You must show prospective clients who you are, what you have to offer, and why you’re better than the competition.

interior design branding

Brand yourself with coordinating information, graphics and social media

Image via: Aoifej

Social media can help

From there you need to expand the scope of your efforts through search engine optimization (SEO), which will increase your traffic and web presence, and set yourself up with the hottest social media sites (like Facebook, Twitter, Foursquare, and so on).  But before you get too far into the process of spreading your tentacles on the worldwide web, you need to consider a logo design.  This is a visual symbol of your brand that people could come to identify with your values and service, so it needs to speak to who you are as a business person and an interior designer.  Although you work in a creative field, you should think about hiring a professional logo designer to help you here since it has more to do with marketing than aesthetics.  Now you just have to live up to the promise that you’ve made with your brand image in order to keep the business rolling in.

For more interiors tips on Stagetecture, click here.

 

Receive Stagetecture's Daily Lifestyle Ideas

FREE - Daily emails with recipes, home decor, D.I.Y, and lifestyle tips! : ) Who doesn't need help?

Stagetecture.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.


Leave a Comment

Sign Up for Home Ideas and Free Recipes!

STAGETECTURE NEWSLETTER

Subscribe to get our latest decor, recipes, and lifestyle ideas for FREE!!

Success! Now check your email to confirm your subscription.

There was an error submitting your subscription. Please try again.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

About Ronique

To read more of Ronique's posts

« Warm Holiday Drinks to Give Santa… or Treat Yourself!
Quick and Easy Gift Wrapping Ideas to Save you Time this Holiday »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search for Recipes & Home Ideas

Stagetecture's Community

  • 1 Fans
  • 6,814 Followers
  • 5,864 Followers
  • 1 Followers
  • 6,031 Followers
  • 4,720 Posts

Sign Up for FREE Recipes & Home Ideas!

STAGETECTURE NEWSLETTER

Subscribe to get our latest decor, recipes, and lifestyle ideas for FREE!!

Success! Now check your email to confirm your subscription.

There was an error submitting your subscription. Please try again.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Simple Meal Planning - Plan to Eat

Our Most Popular Posts

Sorry. No data so far.

Stagetecture on Pinterest

Visit Stagetecture's profile on Pinterest.

Image Credits

Many of the images on this site are strictly inspirational and WE DON'T CLAIM RIGHTS TO THEM. We have put source text below the images or have used stock images. Please contact us for any questions or comments.

Amazon Associates Disclosure

Stagetecture.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Disclosures

Posts on this site may contain affiliate links. If you purchase anything through certain links, a small portion of the cost comes back to us. Affiliates help to offset the expenses of running this blog. Please see the disclosure policy and terms of use agreement for full details. Thanks for supporting our site! :)

Our Featured DIY Projects

How to Construct a Pallet Furniture Table

How to Construct a Pallet Furniture Table

My Festive Porch Fall Decorating with Lowe’s Fall Wreaths

My Festive Porch Fall Decorating with Lowe’s Fall Wreaths

DIY Room Decor: How to Make a Mason Jar Bathroom Organizer

DIY Room Decor: How to Make a Mason Jar Bathroom Organizer

How We Updated our Home’s Exterior Design with Mid-America Vinyl Shutters

How We Updated our Home’s Exterior Design with Mid-America Vinyl Shutters

Mason Jar Crafts: DIY Mason Jar Ideas

Mason Jar Crafts: DIY Mason Jar Ideas

Copyright © 2021 · Divine theme by Restored 316